Latino group bets on bilingual AI to cut voter confusion before the midterms
A national Latino civic engagement group is turning to an AI app to help voters cut through an increasingly complicated election system — in English or Spanish. Why it matters: Nearly 39 million Hispanics can vote in this year's midterms, and their political loyalties are increasingly up for grabs. Hispanics have added 5.25 million eligible voters since 2022, more than any other racial or ethnic…
A Latino civic engagement organization is launching a bilingual AI-powered app called Nubi to help voters navigate the complex U.S. election system in both English and Spanish. Nearly 39 million Hispanics are eligible to vote in the midterms, and their political allegiances are increasingly uncertain. Since 2022, the Hispanic electorate has grown by 5.25 million eligible voters.
The app, launched by Mi Familia en Acción, answers questions about voting, registration, citizenship, and voter rights. Unlike a general-purpose chatbot, Nubi does not search the open internet for answers but uses pre-fed reliable information with human oversight. If it cannot provide an answer, Nubi will inform the user and direct them to a trusted source.
Nubi aims to simplify the voting process by turning complex searches into conversational queries, providing locally specific answers. The organization intends to continually update the app as voting rules and policies evolve. Sánchez, the president and CEO of Mi Familia en Acción, emphasized that Nubi is nonpartisan and not intended to sway voter opinions on candidates or issues.
As Latinos are projected to account for 16% of eligible voters by 2026 and become more politically fragmented, Nubi seeks to extend civic information to underserved communities.
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