K-beauty breaks boundaries to offer broader solutions
Beauty companies in Korea are increasingly expanding beyond their traditional businesses into beauty devices, energy-based devices and medical aesthetics as they seek to become comprehensive beauty solution providers. APR, which operates the cosmetics brand Medicube and home beauty device label AGE-R, has begun expanding into medical devices. “For the new medical device businesses, approval…
Korean beauty companies are broadening their horizons, venturing beyond cosmetics to offer a wider range of beauty solutions. Beauty firms are delving into beauty devices, energy-based products, and medical aesthetics to become one-stop providers of beauty offerings. APR, a prominent player in the cosmetics industry, has taken a step in this direction by expanding into medical devices.
The company, known for its Medicube cosmetics brand and AGE-R label for home beauty devices, is in the process of acquiring necessary approvals for its new medical device ventures. APR aims to launch these products once it receives the requisite clearances and finalizes its commercialization plans. The company is developing two new medical devices: an energy-based device utilizing focused ultrasound technology and a skin booster enriched with polynucleotide.
In a recent conference call, APR disclosed that the focused-ultrasound device had recently secured domestic approval and could be introduced to the market by the end of the year. Furthermore, the polynucleotide-based skin booster has already obtained Class II medical device clearance, demonstrating the company's commitment to expanding its beauty solutions portfolio.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- K-beauty breaks boundaries to offer broader solutions koreatimes.co.kr
