Juan Roig entra en Niubiq, startup de inteligencia comercial

Niubiq, a Castellón-based startup specializing in commercial intelligence, has raised €410,000 in a funding round led by Angels Capital, the investment arm of Juan Roig, president of Mercadona. The company has also attracted participation from other investors, including the Club de Inversión Órbita and Elephant, who join the project to strengthen the company's shareholder base.

Niubiq provides businesses with a platform that allows them to understand the full journey of their leads, from the campaign that initially captured them to their final interaction. While companies typically know the number of leads they receive and how many convert into customers, they often lack the information needed to identify why some leads advance through the commercial process while others fall through. The startup analyzes this complete journey, from the campaign that attracted a lead to its last interaction.

Niubiq CEO Gonzalo Bravo explained that companies invest heavily in capturing leads but pay little attention to what happens to them afterward. This lack of understanding often leads to decision-making based on the result rather than the causes that drive it. With this new round of funding, Niubiq aims to bring its platform to many more companies so they can learn faster and grow more quickly.

Pepe Peris, general director of Angels Capital, emphasized that a company must be prescriptive and offer its customers the opportunity to succeed by utilizing all available tools and media to achieve this goal. The company will use the €410,000 raised in this round to support its next phase of growth, strengthening its structure and team to consolidate and scale the business.