Josien Terminates Rémy Cointreau Distribution Partnership Following Strategic Portfolio Review

Josien Mercantile Ltd has announced the termination of its distribution partnership with Rémy Cointreau in Nigeria. The decision was made after a thorough review of the Nigerian and global spirits market conducted by the company's Board of Directors. The review revealed a persistent decline in consumer demand for cognac, both in Nigeria and worldwide.

Josien has decided to redirect its investment towards spirits categories experiencing growth in consumer demand. The company's leadership emphasized that this was a deliberate and well-considered decision, reflecting their commitment to focusing resources where they can generate the greatest value for customers, trade partners, and shareholders.

Josien expressed gratitude to the Rémy Cointreau team for their professionalism and partnership, wishing the brands continued success in Nigeria. Founded in 1977, Josien has spent nearly five decades establishing market routes for international brands in Nigeria and across West Africa, with a continued commitment to the African market.

The company remains fully supportive of its existing customers and trade partners during the transition, ensuring fulfillment of current orders and handling remaining stock. Josien will also announce new brand partnerships in the coming months. All rights reserved; this content is protected and may not be reproduced, published, broadcast, rewritten, or redistributed without prior express written permission from PUNCH.