Japan’s Top Mascot for 2026 Has Been Crowned
Japan takes its mascot game very seriously. You’ll see mascots, typically referred to as yuru kyara, absolutely everywhere. These go far beyond typical mascot roles that you’ll see overseas, like common snack ambassadors; in Japan, the military, insurance companies and entire prefectures have mascots of their own. It’s hard to resist the charms of a […] The post Japan’s Top Mascot for 2026 Has…
We haven't written up this one. Tokyo Weekender has the full story — the link below goes straight to it.
