Interview: Paulaner-Chef: „Ich bin traditionell – ich trinke Wasser und Bier“
Eigentümer Florian Schörghuber spricht über die Strahlkraft des Oktoberfests, seine Milliardenwette auf ein Münchener Hochhaus – und erklärt, warum ihm El Niño Sorgen macht.
Florian Schörghuber, the 31-year-old owner of the Paulaner brewery, was interviewed by the Handelsblatt newspaper about his business and the success of the Paulaner brand. Despite the Oktoberfest contributing less than 0.5% to the company's revenue, it represents 50% of their brand identity. This year's Oktoberfest was a huge success, with 6.7 million masses sold thanks to the warm and sunny weather.
However, the company's growth is primarily driven by its Cola-Mix drink, Spezi. Schörghuber emphasizes that the family business has diversified, with the biggest risk being the redevelopment of the Munich Arabellahaus, which could become a billion-dollar project due to rising interest rates and construction costs. Despite this, Schörghuber remains focused and concentrated.
The interview explores the unique aspects of the Paulaner brand and the reasons behind its continued success.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
