Hanoi launches TikTok channel to promote OCOP goods
On October 6, the Hanoi Department of Industry and Trade, in coordination with the Hanoi Press and Radio–Television Agency, launched the "Digital Storefronts Elevating Capital Brands" program and officially debuted the "OCOP Hanoi" channel on TikTok.
The Hanoi Department of Industry and Trade, in collaboration with the Hanoi Press and Radio–Television Agency, has launched the Digital Storefronts Elevating Capital Brands program, officially debuting the OCOP Hanoi channel on TikTok. This initiative aims to promote local One Commune One Product (OCOP) items, craft village specialties, artisans, production facilities, businesses, and local sellers in Hanoi through short videos, livestreams, and other digital content.
Prior to the launch, over 200 livestream sessions featuring more than 1,200 OCOP items were held across Hanoi's communes and wards on various digital platforms. The program's success will be measured by completed orders, returning customers, and local merchants gaining confidence to independently operate their own digital storefronts.
Participants maintain full ownership and operational control of their shops, assuming full responsibility for product quality, pricing, order fulfillment, delivery, customer care, and related legal obligations.
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