Firenze, la sinergia spinge i musei, +22% di incassi per il nuovo Gamb

In Firenze, the synergy between the Accademia Gallery and the Bargello Museums has led to a 21.9% increase in revenue, up to 21 million euros, according to Director General Andreina Contessa. The new museum system, named Gamb, was established in May 2024 through a ministerial decree and has been led by Contessa since October 1st of last year.

Contessa praised the two museums for their strong identities and deep roots in the city, with the Accademia Gallery, famous for Michelangelo's David, and the Bargello Museum, which is less known but equally important historically and artistically. The merger aimed to unite these diverse entities, as stated by Contessa.

In the first eight months of the year, visitor numbers increased by 7.7% compared to the same period in 2025, with nearly 2.2 million entries and the 21.9% revenue growth. The Bargello Museums showed a more impressive growth rate of 20.9% in both attendance and revenue, despite their smaller size.

Contessa highlighted the importance of staff, communication, and restoration projects in achieving these results. Staffing was increased by 22 new hires to adjust opening hours and enhance visitor experience, at a cost of approximately 527,000 euros from January to August.

Communication efforts focused on promoting the new museum system, restoring historical pieces like Benvenuto Cellini's Perseo at Bargello and conserving bronze statues, and implementing tiered ticket pricing with special packages and maintaining free entry. Future plans include large exhibitions and events, all guided by a unified vision to create value and optimize results.

Contessa emphasized the museum system's commitment to accessibility, inclusion, care for vulnerable visitors, research, innovation, and educational services.