Facebook Tests Reels-First UX In India

Meta is testing a new video-first user experience for Facebook in India, where users will be directed straight to an immersive video player upon opening the app. In this pilot, selected Indian users encounter a full-screen Reels-centric interface, while the conventional chronological feed is relegated to a secondary tab. Users retain the option to revert to the traditional layout if desired.

The video-first design aims to cater to those who prioritize video content and immersive experiences, offering a more visual way to engage with creators, content, and conversations. Meta revealed its intention to introduce this feature in India in July, when Facebook's head Tom Alison stated that the company was exploring ways to enhance the experience for users seeking more video-focused interactions.

Alison noted that the trend toward immersive video experiences is evident, with video serving as the foundation for conversations, community building, and even commerce. The company plans to launch the feature first in countries where video content has proven popular, eventually extending it to the US. Facebook, Instagram, Messenger, and WhatsApp collectively account for nearly half of the world's population, with over 3.58 billion daily active users and 4 billion monthly users.

India alone contributes over 1 billion users across these platforms, making it a crucial market for Meta. However, the company has encountered challenges in recent months, including a BBC report alleging that Instagram ads were directing users to Telegram channels selling CSAM material. In response, MeitY summoned Meta's executives, and the National Commission for Protection of Child Rights (NCPCR) launched an investigation.

Meta acknowledged taking action to remove the illicit content and block associated accounts, ultimately agreeing to report child safety matters directly to the authorities.