Emmy Awards exit broadcast TV, ink six-year Prime Video streaming deal

The Television Academy has entered into an exclusive six-year agreement with Prime Video to stream the Emmy Awards from 2027 to 2032. The news broke after this year's ceremony, presumably to prevent host Mariska Hargitay from mocking the move during the broadcast, which will be its final on a broadcast network. According to The Hollywood Reporter, Prime Video will also be granted access to other Television Academy programming, such as the Hall Of Fame and Television Academy Honors ceremony.

However, the Creative Arts Emmys, which have been broadcasted on FXX since 2013, are still up for discussion. This decision comes after the Academy of Motion Picture Arts and Sciences signed a deal to stream the Oscars on YouTube starting in 2029. Television Academy chair Cris Abrego expressed her excitement about the agreement, stating that this is an opportunity to rethink the model and not just renew the deal.

She emphasized the importance of continuity and mentioned how rotating between the big four broadcast networks each year was a challenge, as it required starting over with a new producer and brand partnerships. The Emmys will remain free for all viewers, regardless of whether they are Prime subscribers or not, as access to the ceremony is a top priority for the Television Academy.