El dueño de Lidl crece en España con el gigante Kaufland

German company Schwarz, owner of discount supermarket chain Lidl, is expanding its reach in Spain with Kaufland's marketplace. The marketplace, Kaufland.es, launched in Spain with over 10 million products from 3,100 sellers. Spanning various categories such as electronics, fashion, furniture, and home goods, the platform allows merchants, brands, and manufacturers to sell their products through the online channel.

This new competitor will join a diverse group of rivals, including El Corte Inglés, Ikea, Leroy Merlin, MediaMarkt, Amazon, and Zalando.

Kaufland's marketplace is set to enter its ninth European country, following Germany, France, Italy, Poland, Austria, the Czech Republic, Slovakia, and the Netherlands. The company's goal is to become the leading marketplace network in Europe. Kaufland aims to provide local merchants with new sales channels, enabling them to easily sell their products via their platform.

Gerald Schönbucher, a member of Kaufland's eCommerce board, stated that the company plans to make a strong start in Spain, similar to its success in other European countries like France and Italy. In these countries, Kaufland has established itself as a significant player in the online market, attracting millions of monthly visitors within just a few months of launching their online marketplaces.

In addition to its digital presence, Kaufland operates over 1,600 physical stores across eight European countries, including Germany, Poland, Croatia, Romania, Bulgaria, Moldova, the Czech Republic, and Slovakia. The company's sales grew by 4.3% in its last fiscal year, reaching €36.7 billion. Schwarz Group, Schwarz's parent company, reported a total revenue of €185.6 billion in its last fiscal year and generated €140 billion in revenue from Lidl, which operates in thirty European countries and the United States.

Other divisions of Schwarz Group include Schwarz Produktion (production division), PreZero (circular economy), and Schwarz Digits (cloud and cybersecurity).