Dubai's THAT Concept Store to close as Mall of the Emirates undergoes Dh5 billion transformation
Dubai: THAT Concept Store, the UAE-born retail concept developed by Majid Al Futtaim, is set to close its Mall of the Emirates footprint as the Dubai mall undergoes a Dh5 billion transformation. Sign up for our daily business newsletter, Cheques & Balances Majid Al Futtaim told Gulf News in a statement THAT’s existing space will be “redeployed” as part of the redevelopment of Mall of the…
Dubai's THAT Concept Store will be closing its Mall of the Emirates location as part of a Dh5 billion transformation project. Majid Al Futtaim, the company behind the UAE-born retail concept, announced the closure in a statement to Gulf News. THAT's existing space will be "redeployed" as part of the mall's redevelopment, which is being turned into a next-generation lifestyle destination.
The company did not provide a specific closure date for the store or a clear future for the brand. Launched in 2021, THAT was a multi-brand concept featuring fashion, beauty, art, and interiors, with a focus on discovery, personalization, and services like a beauty hub and gift wrapping. The UAE mall's transformation includes 20,000 square meters of new retail space and 100 new stores, as well as luxury enhancements like a wellness club and dining precinct.
The mall has already introduced new concepts and brands, including The Hangout and international stores like Ulta Beauty and Pacsun. Majid Al Futtaim plans to carry THAT's legacy into the mall's next phase by offering a sharper luxury proposition and stronger global brand partnerships.
Written by urgent.news from Gulf News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
