Dataroid recognised in the Gartner Market Guide for product analytics

Istanbul: AI-driven digital product, journey analytics, and engagement platform Dataroid has been recognized as a Representative Vendor in the Gartner Market Guide for Product Analytics (2026). The company collaborates with leading banks and financial institutions across EMEA, combining customer data, behavioral analytics, real-time engagement, and app performance management into a single platform.

Dataroid's Co-Founder and Chief Revenue Officer, Elif Parlak, stated that the recognition highlights Dataroid's commitment to AI-powered digital product analytics while maintaining strict compliance. With over 500 million users experiencing Dataroid-enhanced digital banking, the platform serves as a testing ground for global bank adoption.

Co-Founder and Chief Technology Officer, Can Elmas, added that product leaders seek AI capable of demonstrating actions, providing explanations, and implementing changes. Dataroid's sovereign deployment, choice of LLM for AI Agent D, and default pseudonymization of data ensure trust in AI-driven decision-making within regulatory frameworks.

Following a $6.6 million pre-Series A funding round in January 2026, Dataroid is expanding across EMEA and accelerating AI development to help financial institutions leverage customer insights for digital experiences at scale.