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Brands Briefing: Why Crocs, David’s Bridal and StockX are embracing episodic content

More brands are pouring marketing dollars into bite-sized episodic content and blurring the line between retail and entertainment. Here's why the format has become so popular.

We haven't written up this one. Modern Retail has the full story — the link below goes straight to it.

Read the original at modernretail.co →

More in Business

Uber is spending $2.3B to get into catering

It's the latest in a string of deals meant to grow Uber Eats into a food delivery behemoth.

  • Uber invests $2.3B to acquire catering firm ezCater
  • ezCater valued at $2.3B, connects businesses with meal providers
  • Acquisition expands Uber's food delivery offerings

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