Blokees debuts 90 toy products at Wonder Festival Shanghai 2026
Toy manufacturer Blokees presented nearly 500 character model kits and vehicles at Wonder Festival Shanghai 2026 unveiling over 90 new consumer items during the exhibition
Shanghai, October 4, 2026 - Blokees, the Assembly Character Toys brand, showcased nearly 90 new toy products at the Wonder Festival Shanghai 2026. The exhibition covered their two main product lines, Blokees Model Kits and BLOKEES WHEELS, expanding their offerings across various categories, IPs, and consumer groups. The Model Kits line, which includes hero collecting, model kit collecting, animal-themed products, and fashion-oriented items, highlighted over 10 global intellectual properties such as ULTRAMAN, TRANSFORMERS, Saint Seiya, Evangelion, and DC.
The focus was on products targeted at collectors aged 16 and above, with nearly 40 items displayed in the Champion, Champion Lite, Fantastic, and Legend series. This included more than 20 debut products, with DC making its first commercial appearance in the Legend series. Additionally, Blokees exhibited products from their TERRAVENTURE Series, featuring animal-themed model kits based on Jurassic World, and the DaaLaMode Series, which combines assembly, articulation, and fashion play.
In the Blokees Wheels category, the company displayed its C, E, and S Series, featuring IPs like Transformers, Ultraman, and Batman. New offerings included Cyberpunk 2077, Fast & Furious × Ford, and Fast & Furious × Dodge. The festival also saw the exhibition of winning creations from the 2026 BFC (Blokees Fan Creation Contest) seasons, Dawn and Awakening.
Blokees aims to strengthen its core categories and globally promote its product and creator ecosystem, emphasizing a universally appealing, stepwise pricing strategy.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
