Beyond Appliances Raises ₹110 Cr To Expand Product Portfolio, Boost Manufacturing
Smart kitchen brand Beyond Appliances has raised ₹110 Cr ($10.4 Mn) in a Series B funding round led by Fireside…
Beyond Appliances, a Bengaluru-based smart kitchen brand, has raised ₹110 crore ($10.4 Mn) in Series B funding led by Fireside Ventures, with participation from Dharana Capital and other undisclosed investors. The startup plans to use the fresh capital to set up a new manufacturing facility in South or West India and expand its product portfolio.
Founder Eshwar K Vikas revealed that Beyond Appliances will launch its ovens within the next 9-12 months. Currently operating two facilities in Delhi NCR and Bengaluru, the company manufactures about 90% of its products in-house. Their flagship product is an Android-powered chimney equipped with a display functioning as a domestic kitchen management system.
The startup also introduced the Cube Chimney, designed for compact kitchens and rental homes, featuring 3D suction technology. Beyond Appliances employs an omnichannel sales approach, with 60% of its products sold online and the remainder offline. They have retail presence across 20 select stores in Bengaluru and aim to increase this to 1,500-2,000 touchpoints through exclusive outlets.
The brand recorded a net revenue of ₹40 crore in FY26 but did not disclose the bottom line performance. Vikas highlighted that Beyond Appliances is scaling its offline presence rapidly, with around 300-400 touchpoints across general trade, alternate trade, and exclusive outlets. The startup has signed on with large format retailers and operates 3 exclusive stores, with a pipeline of 15-20 more.
Indian consumer tech startups like Karban, Fanzart, Magnific, XSCACE, NUOS, Noctics Labs, and Glazonoid are also expanding in the home appliance market. These startups combine aesthetics with functionality, targeting premium pricing. For example, Karban integrates air purification, circulation, and lighting in ceiling-mounted products, while NUOS adds automation to premium switch panels.
The category is creating new distribution channels through architects and interior designers, who can specify products during construction or renovation.
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