Ad Tech Briefing: AppLovin and Unity’s dual explained
The mobile advertising duo’s legal dual exposes a bigger question about who owns the data generated inside mobile ad auctions.
AppLovin and Unity have been embroiled in a legal dispute over allegations of data leakage in their mobile advertising processes. AppLovin accused Unity of improperly collecting data during ad auctions that AppLovin did not win, potentially from auctions Unity did not participate in either. Unity denied the allegations, claiming the data was collected with publisher permission and was not derived from AppLovin's processes.
The outcome of this lawsuit could significantly impact how rival SDKs and mediation platforms access and utilize shared transaction data, with implications beyond just these two companies.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
