ACAMB @ 30: Communications Professionals Urged to Embrace Innovation, AI, Data
ACAMB Celebrates 30 Years of Shaping Narratives, Building Trust at Anniversary Gala Night Association of Corporate Communication and Marketing Professionals in Banks (ACAMB) has marked 30 years of shaping narratives and building trust in Nigeria’s banking industry, with regulators and industry leaders calling on communication professionals to make credibility, clarity, Innovation and ethical…
The Association of Corporate Communication and Marketing Professionals in Banks (ACAMB) has celebrated its 30th anniversary, marking three decades of shaping narratives and building trust in Nigeria's banking industry. Speaking at the anniversary gala night in Lagos, ACAMB's President Jide Sipe highlighted the association's role in assisting banks with communication, crisis management, and reputation protection.
Throughout its 30 years, ACAMB has maintained its mandate of earning trust through credible messaging, while adapting to evolving tools and technologies. The association aims to strengthen its members' skills in artificial intelligence, data, and digital media as the communications profession continues to advance. ACAMB's Chairman Dele Alabi praised the association's perseverance and professionalism, noting its significant impact on the financial services sector.
Acting Director of Corporate Communications and Investor Relations at the Central Bank of Nigeria, Hakama Sidi Ali, emphasized the need for communication professionals to prioritize clarity and view customers as the ultimate test of their effectiveness and credibility.
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