Why Panda Express is embracing an ‘always-on’ gaming strategy
The brand is adopting a more permanent strategy when it comes to gaming, including the release of its Roblox game as a persistent virtual destination.
Panda Express is shifting its approach to gaming, moving away from limited-time activations and towards a more permanent strategy. The company has released a Roblox game that will serve as a persistent virtual destination.
Panda Express is a large restaurant chain with over 2,500 locations across 49 states and 12 countries, generating around $7 billion in annual sales. The company was founded by Andrew Cherng and Peggy Cherng, who met while attending the University of Missouri.
The Cherngs' backgrounds reflect those of many Panda Express employees, with Andrew born in China and raised in Taiwan and Japan, and Peggy born in Myanmar and raised in Hong Kong. Both immigrated to the US, with Andrew arriving in 1966.
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