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Colombia’s Inland Sea: What to Do in Prado, Tolima

Known as Colombia’s inland sea, Prado in Tolima offers a striking combination of mountain scenery, open water and outdoor adventure. The Dario Echandia Reservoir covers about 4,200 hectares, or 42 square kilometers, with green mountains surrounding its waters and creating a landscape that feels far removed from the Andes.

Festive Advertising: From One-Lane Sale Festival To A Festive Maze

Earlier, during the festive season, the consumer journey was relatively simple. Advertising helped consumers discover the sale; they visited the market, compared a few alternatives, and bought. The festive marketplace was always large, but the route to it was largely a one-lane road, and product categories’ sales areas were mostly…

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