Two Pakistanis added to BoF 500 list of global fashion leaders

Two individuals of Pakistani heritage have been included in The Business of Fashion’s 2026 list of the world's top fashion industry leaders. Zain Ahmad, the founder and creative director of Lahore-based men's fashion label Rastah, earned a spot in the designers category. Meanwhile, model Noor Khan has been recognized among models and muses.

Ahmad's brand, established in 2018, emphasizes South Asian craftsmanship and contemporary men's fashion. The company has gained international attention, with high-profile wearers like Timothée Chalamet, Justin Bieber, Zayn Malik, and Riz Ahmed. Ahmad himself has a diverse background, having studied Political Economy at the University of British Columbia before returning to Pakistan to collaborate with local artisans.

Noor Khan, a Swedish-Pakistani model, made her mark in the fashion industry in 2023 by debuting as an exclusive for Phoebe Philo’s brand. She later walked in Prada’s and Saint Laurent’s fashion shows, and her campaigns have included work for notable designers like Alaïa, Cos, and Recto. Khan was also awarded Model of the Year at the Elle Gala in Sweden in April 2026.

Faraz Manan, another Pakistani fashion figure, joined the 500 list in 2024. He is the founder of his luxury fashion line, which blends traditional craftsmanship with modern silhouettes. Manan launched his brand in 2003 and opened a Dubai boutique in 2015, garnering interest from Bollywood celebrities.