TVS' Srinivasan: ‘Made-in-India’ needs quality boost

Venu Srinivasan, chairman of the Indian Foundation for Quality Management and TVS Motor Company, emphasized that India's manufacturing future hinges on improving product quality, design, and innovation. Speaking at the annual IFQM Symposium 2026, Srinivasan noted that while India has made progress in meeting international quality standards, there is still significant ground to cover to secure a larger global share.

He highlighted that countries like Korea, China, Japan, Germany, Japan, and Korea have set benchmarks that India must surpass to attract global manufacturing and services. Srinivasan stressed that India's goal of becoming a developed economy by 2047 cannot solely rely on cost competitiveness; instead, the nation must prioritize innovation, products, and design to build globally competitive businesses.

He emphasized the importance of consumers and businesses worldwide choosing Indian products due to their reputation for quality and reliability, describing this as the "most important challenge" for the country. Srinivasan also stressed that improving quality is a continuous process, as companies, products, processes, and services are constantly overtaken by newer developments.

While some Indian companies already meet international standards, the broader challenge is to spread quality and competitiveness more widely across the economy.