TVS Automobile Solutions raises Rs 425 Cr from UAE investor to expand myTVS brand
The funding will be used to expand the conpany's myTVS auto aftermarket brand in the Middle East and North Africa markets.
TVS Automobile Solutions, a unit of the $3 billion TVS Mobility Group, has secured Rs 425 crore in a Series D funding round led by CE-Invests, the investment arm of UAE-based Crescent Enterprises. The funding round, part of myTVS's previous Rs 690 crore raise including Rs 203 crore from Lingotto in 2022 and Rs 487 Cr from Castrol in 2023, will primarily support myTVS's expansion into the Middle East and North Africa (MENA) markets.
CE-Invests, through this partnership, aims to utilize myTVS's technology platform and capabilities within the automotive aftermarket sector in the Middle East. Meanwhile, myTVS will benefit from CE-Invests' deep regional market understanding and business networks, facilitating the identification and development of new opportunities in the MENA region.
myTVS, which has achieved EBITDA breakeven in FY26, anticipates a 25-35% growth in the near term, propelled by accelerated investments in AI and technology. These advancements are aimed at scaling the platform and building the necessary capabilities for the company's subsequent expansion phases. According to Badr Jafar, CEO of Crescent Enterprises, the collaboration represents a mutually beneficial model, leveraging India's scale, talent, and innovation alongside the UAE's resources to create value beyond both entities.
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