Trump’s ‘Super Intelligence’ AI Rebrand Has Everyone Shopping for Slovenia’s .SI Domain
Elon Musk says he will rename the just renamed SpaceXAI to SpaceXSI to align with the White House directive.
President Donald Trump's announcement that the US will now refer to artificial intelligence as "super intelligence" has sparked a frenzy for the .si domain extension. Elon Musk, whose net worth has returned to trillionaire status, has renamed his AI company SpaceXAI to SpaceXSI, marking its second name change in less than three months.
In less than two weeks since Trump's UN speech on September 22, Slovenia's official domain extension .si has become a highly sought-after domain. Slovenia allows anyone to register a .si domain name, regardless of their location, and has already seen over 10,000 registrations daily since Wednesday. The .si domain launched in September 2025, and Register.si, Slovenia's national registry, reports a staggering 46,000 domain registrations in September alone, a 15-fold increase from the 3,515 in August.
The .si domain name AI.si is now up for sale at nearly $700,000, with Register.si earning over $300,000 in September from domain registrations alone. Notably, First Lady Melania Trump, a native of Slovenia, has also shown interest in the .si domain extension.
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