TikTok rolls out an AI shopping assistant and one-click checkout

TikTok launched an AI shopping assistant and a one-click checkout feature on Monday. The AI shopping assistant is a conversational agent that assists users in discovering and purchasing products. It provides real-time guidance on product details, shipping information, sizing, availability, and helps complete purchases. The one-click checkout feature allows users to purchase directly from a brand from the app’s main feed, the For You feed.

This integration enables TikTok to capture more of users' shopping journeys and transaction value without redirecting them elsewhere. By combining a shopping assistant with direct payments, TikTok aims to transform its discovery feed into a place where users can receive product inquiries answered and make purchases instantly. The company is also hoping to keep users within the app when seeking product information, instead of turning to external AI tools.

The new features were developed in collaboration with commerce platforms and payment providers such as Salesforce, Shopify, Shoplazza, and Stripe. Although TikTok Shop has been the platform’s primary engine for e-commerce, these features broaden TikTok's approach beyond the existing shopping hub by integrating shopping tools directly into the broader app, including the For You feed.

This expansion coincides with TikTok's growing influence on shopping. According to TikTok’s Economic Impact Report, activity on the platform contributed $81 billion in GDP for U.S. businesses, and 54 million Americans made a purchase after watching a TikTok video. TikTok Shop began in the U.S. in September 2023, and eMarketer estimates it generated approximately $15.8 billion in U.S. sales in 2025, accounting for around 18% of all U.S. social commerce.