Stop Instagram and TikTok labelling your Photoshop and Premiere exports as AI
Quick fix: the label comes from Content Credentials (C2PA) that Photoshop and Premiere Pro write into your export after a generative edit, and export settings don't switch them off. Check every file as it lands in your export folder and remove those credentials before posting: below is a free script that does it, and an app that does it for you on Mac and Windows. Why your exports get labelled If…
Adobe Photoshop and Premiere Pro automatically add Content Credentials (C2PA) metadata to exports after a generative edit, such as Generative Fill in Photoshop or Generative Extend in Premiere Pro. This metadata is identified by two markers: a C2PA manifest and an IPTC digital source type set to "trainedAlgorithmicMedia" or "compositeWithTrainedAlgorithmicMedia."
These markers are present in JPEG files as APP11 segments and in MP4/MOV files as top-level uuid boxes. To check for these markers, you can use a script or an app like MetaClean. The script watches exported files in a specified folder and removes the AI metadata flag, while the app watches folders on Mac and Windows, checking each new JPG, PNG, MP4, or MOV file for AI metadata.
MetaClean then creates a verified clean copy of the file without re-encoding or losing color profiles and orientation.
Written by urgent.news from Dev.to's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.