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Sterling Perfumes owns the Gulf’s global beauty ambition, with 150 countries and counting

As Beautyworld Middle East marks its 30th anniversary in 2026, Sterling Perfumes is showcasing the next stage of UAE-born beauty as Title Sponsor. Its portfolio now extends beyond fragrance into beauty, personal care and wellness, with each brand playing a distinct role

We haven't written up this one. Arabian Business has the full story — the link below goes straight to it.

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