Serena Williams Wears Silvia Tcherassi Design in International Luxury Campaign
Serena Williams has brought Colombian fashion to an international luxury campaign, wearing a peach dress by Barranquilla-born designer Silvia Tcherassi for Swiss watchmaker Audemars Piguet. The former tennis champion appeared in a peach dress from Tcherassi’s Pre-Fall 2026 collection alongside actress Teyana Taylor and Colombian singer J Balvin. Tcherassi’s website lists the floor-length design…
Serena Williams has graced an international luxury campaign for Swiss watchmaker Audemars Piguet, donning a peach dress designed by Colombian fashion designer Silvia Tcherassi. The former tennis champion was accompanied by actress Teyana Taylor and Colombian singer J Balvin in the campaign. Tcherassi, who has a clientele including royalty, Hollywood celebrities, and musicians, is based in Barranquilla, Colombia.
Her Pre-Fall 2026 collection features a floor-length dress with a deep halter neckline, thin straps that tie at the back, ruching, and gold embellishments. The dress is crafted from 51% viscose and 49% acetate, and is priced at US$1,690 in the United States, with a local price of 5.2 million Colombian pesos in Colombia. Tcherassi's designs have been worn by Queen Rania of Jordan, Queen Máxima of the Netherlands, and Princess Maria-Olympia of Greece, showcasing her presence in the exclusive luxury market traditionally dominated by European fashion houses.
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