SEBI pushes investor awareness messages on broker platforms under Project Jagrook
Investor education campaign to feature prominently on broker websites and trading apps from October-November as regulator sharpens focus on retail investor protection
The Securities and Exchange Board of India (SEBI) has mandated stock brokers to prominently display investor awareness messages on their websites and trading platforms as part of its investor protection drive under Project Jagrook. This initiative aims to enhance financial literacy and curb financial fraud, aligning with World Investor Week 2026, which is observed from October 5 to 11.
SEBI, in collaboration with securities market institutions, is working to promote informed investing and improve financial literacy across the country. The new requirements will be phased in, with brokers displaying SEBI-specified messages on websites starting October 5 and on landing pages from November 1. Trading applications may voluntarily display these messages during October, but they will become mandatory from November 1.
This initiative builds upon SEBI's existing framework for risk disclosures and is part of the "Samajh Se Investing Simple" program, which aims to simplify investing through education and awareness. SEBI has instructed market participants to communicate the latest directions and make necessary regulatory changes to ensure seamless implementation.
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