Private sponsors 'can take Games haul to next level'
Elite Sports Committee chairman Cheng King-leung has hailed the success of the Hong Kong, China contingent at the Aichi-Nagoya Asian Games and called for for greater private‑sector sponsorship support from local corporations and major firms. The team wrapped up its campaign by ending up ninth on the medals table with 11 golds, 19 silvers and 24 bronzes for Hong Kong's best-ever performance in…
Cheng King-leung, chairman of the Elite Sports Committee, praised Hong Kong's performance at the Aichi-Nagoya Asian Games. The team achieved their best-ever result, securing 11 gold medals, 19 silver medals, and 24 bronze medals, which placed them ninth in the medals table. The Hong Kong delegation exceeded expectations, with Cheng initially anticipating a similar medal haul to previous Games.
The team's success was driven by strong performances in several sports, with particular praise for tennis star Coleman Wong, who won gold and qualified for the 2028 Los Angeles Olympics.
Cheng emphasized that sustained government investment has been crucial to the team's achievements. However, he stressed that long-term success will require greater commercial sponsorship support from local corporations and major firms. He pointed to Thailand's success, which gained six additional gold medals than in the previous Hangzhou Asian Games, thanks to a comprehensive corporate sponsorship program.
Cheng believes that Hong Kong's recent success will inspire more young individuals to pursue careers in elite sports if post-sport employment pathways and sponsorship support continue to improve. He also welcomed the government's plans to invest in 26 sports development projects, including the revamp of Victoria Park.
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