Optimus Technology acquires SmartHop Freight Platform

FreightWaves reports that Optimus Technology has acquired SmartHop's load and fleet management platform, which will be distributed to small and midsize carriers at no cost. The Austin, Texas-based company will partner with financial, insurance, and logistics providers to reach tens of thousands of trucking companies. The SmartHop platform will be repackaged as a white-label developer kit that can be integrated into existing carrier apps.

Optimus will receive shipment data from these partners, which will help build the Freight Intelligence Graph, a digital twin of the U.S. freight network. SmartHop has spent tens of millions of dollars developing the software and has garnered positive reviews from carriers. The data includes information on freight movement, such as origins, destinations, and patterns.

Optimus plans to monetize the data through a brokerage product that helps brokers find new shippers and generate new revenue. Potential users of the modeling include retailers, manufacturers, brokers, carriers, and insurers.