OpenAI launches visual ads that appear alongside image generation results
OpenAI said the new visual ads will show up after your image generation results appear in the U.S. only for now.
OpenAI is introducing visual ads that will display alongside the images generated by ChatGPT users. This expansion of the company's advertising product line aims to attract online advertisers seeking to engage potential customers through visual storytelling. The ads will debut in the U.S. later this month, featuring products and services from a select group of advertisers.
They will be clearly labeled and will not influence ChatGPT's responses. This move comes as a response to Meta's competitive offering, Meta's Muse, an agentic AI app available to all users. OpenAI previously introduced ads earlier this year to fund its free and low-cost subscription tiers, and they expanded to India in August. The company plans to target ChatGPT's 1.2 billion weekly users globally once the rollout is complete.
While ads may disrupt the user experience, they could incentivize casual users to upgrade their subscriptions to avoid them. In addition to the visual ads, OpenAI is enhancing its measurement tools and partnering with various entities, including click attribution solutions, AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge, and Tenjin.
The company is also collaborating with Haus, Measured, WorkMagic, and full-funnel, advanced measurement partners, Fospha, Measured, and INCRMNTAL. Further, OpenAI is working on brand suitability evaluation pilots in partnership with DoubleVerify (DV) and Integral Ad Science (IAS) to help advertisers understand the ad environment on ChatGPT.
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