NAMAA Revolutionizes Food Delivery in the Middle East with the Launch of Future Foods and Picnic

Media OutReach Newswire reported on 5 October 2026 that NAMAA has launched Future Foods and Picnic, two new ventures aimed at supporting restaurants, businesses, and consumers across the Middle East. These platforms strengthen NAMAA's digital food solutions portfolio, helping operators expand their delivery businesses and simplifying workplace dining.

Future Foods, a subsidiary of Kitchens, allows restaurant operators to create virtual delivery brands without investing in new locations or infrastructure. It is now the largest virtual brand company in the restaurant sector, with over 1,500 live locations. Restaurant partners can choose from nationally recognized brands like Pasta Glory, Brooklyn Calzones, Sunny & Fine’s, Poke Picnic, and Brekkie Bagels.

Picnic is a workplace dining platform that simplifies lunchtime by offering a digital food court experience. It combines CloudKitchens with local restaurants, allowing employees to choose from a variety of lunch options delivered within a 20-30 minute window. Picnic offers cost-effective corporate solutions, such as subsidised lunch programmes, non-subsidised daily deliveries, group ordering, and fee-free catering for large corporate events.

These offerings provide businesses with greater convenience and flexibility, benefiting both employers and employees.

Together, Future Foods and Picnic demonstrate NAMAA's commitment to promoting restaurant growth and simplifying workplace dining in the Middle East. As food delivery continues to evolve, these platforms offer restaurants, businesses, and consumers more flexibility and choice.