NAMAA launches Future Foods and Picnic ventures in Middle East
Technology company NAMAA launched two commercial ventures Future Foods and Picnic to supply food delivery logistics and operational support for regional Middle Eastern restaurants
Media OutReach Newswire announced on October 5, 2026, that NAMAA has launched two new ventures, Future Foods and Picnic, to support restaurants, businesses, and consumers in the Middle East. These ventures strengthen NAMAA's portfolio of digital food solutions, aiding restaurant operators in growing their delivery businesses and simplifying workplace dining.
Future Foods, a virtual brand company in the restaurant space, allows operators to launch new delivery brands using their existing kitchens. They can optimize food costs, reach more customers, and increase delivery sales without investing in new locations or major infrastructure. Future Foods provides support with storefront setup, delivery platform integration, marketing, and operations.
Restaurant partners can choose from nationally recognized brands, such as Pasta Glory, Brooklyn Calzones, Sunny & Fine's, Poke Picnic, and Brekkie Bagels, catering to diverse culinary demands.
Picnic, on the other hand, is a workplace dining platform that simplifies food at work. By combining CloudKitchens with local brick-and-mortar restaurants, Picnic offers a digital food court experience with orders delivered to designated Picnic shelves on each office floor within a 20 to 30-minute window. This approach reduces the need for managing individual food deliveries.
Picnic also provides a cost-effective solution for workplace dining, with no delivery fees, tips, administrative charges, or minimum order requirements. Flexible corporate solutions include subsidized lunch programs, non-subsidized daily deliveries, group ordering, and fee-free catering for larger corporate events. These offerings cater to employees' needs without additional costs.
Together, Future Foods and Picnic highlight NAMAA's dedication to supporting restaurant growth and simplifying workplace dining. As food delivery evolves across the Middle East, these platforms offer restaurants, businesses, and consumers greater flexibility and choice.
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