Marico Acquires Additional Stake In Plix For ₹1,012 Cr, To Complete Buyout By July 2027

Marico has recently increased its stake in Plix, a Mumbai-based D2C startup offering plant-based nutrition products, to 84.09%. The all-cash deal, worth ₹1,012.03 Cr, completes Marico's acquisition of the company by July 2027, with an additional 14.09% stake. This acquisition marks part of Marico's strategy to expand into high-growth consumer categories.

Earlier this year, Marico made significant investments in other startups, including 93.27% in 4700BC and 60% in Cosmix Wellness. The trend of FMCG giants venturing into health, nutrition, personal care, and wellness categories continues, with other companies like ITC, Emami, and HUL making recent acquisitions in similar sectors.