Malaysians choose family over shopping or holidays, domestic travel data shows
Malaysians delight in visiting family and friends, so much so that these visits made up 44 per cent of domestic travel. They enjoy seeing their loved ones even more than shopping (21.6 per cent) and holidaying (13 per cent), as shown in the latest numbers from the Statistics Department on domestic tourism in the second quarter of this year. The 44 per cent recorded is even higher than last year’s…
Malaysians prioritize visiting family and friends during domestic travel, making up 44 per cent of such journeys, according to the latest figures from the Statistics Department. The figure represents a significant increase from last year, when 35.6 per cent of travel visits were for family-related purposes. Budget hotels can cater to these travelers by offering competitive rates, family rooms, and convenient locations near residential areas and town centers.
Smaller hotels in secondary towns might also benefit from this trend, as affordability, convenience, and cleanliness are key considerations for travelers. Hotels should adapt to accommodate shorter stays and family gatherings, while tourism infrastructure should improve to address accessibility, transport, and connectivity issues.
Social media has helped showcase lesser-known attractions, encouraging visitors to explore their hometowns beyond simply visiting relatives. Travel agents can enhance these family visits by offering add-on experiences such as food trails, shopping excursions, heritage walks, and nature activities, thus encouraging travellers to spend more time and money at their destinations.
Written by urgent.news from South China Morning Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
