Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market
NEW YORK — As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business […]
We haven't written up this one. Financial Post has the full story — the link below goes straight to it.
