LinkedIn pros have found a new key to getting opportunities: selfies
LinkedIn creators are increasingly seeing work selfies and casual videos build trust and grow audiences that lead to jobs and speaking opportunities.
A new trend is emerging on LinkedIn, where professionals are using selfies and unscripted videos to attract career opportunities. AI technology on the platform is making authentic, personal posts more effective than polished content. LinkedIn's Next Gen Voices program aims to assist young creators in connecting and advancing their careers.
Three LinkedIn professionals shared their experiences with Business Insider, stating that traditional career updates alone may not suffice to stand out nowadays. Arielle Berlinsky, Director of Marketing at Movement Strategy, began posting on LinkedIn to share her opinions and personality due to feeling constrained in her workplace.
Tara Crymble, an account manager at B2B influencer marketing agency Creatorbuzz, believes that showing her face in videos helps convey a more genuine personality compared to text posts. As AI makes polished posts simpler to create, some creators argue that personal touches can improve connections with readers. LinkedIn is evolving from an online résumé to a social platform where users share personal experiences.
Gen Zers are emerging as the leading voices on the platform. Arielle Berlinsky advises budding users to focus on authenticity rather than perfection, suggesting starting with a friend to practice taking photos and speaking into the camera.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
