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Latino men swung hard to Trump in 2024. Now they're swinging back

Latino voters, whose dramatic shift toward President Trump helped power his 2024 victory, are moving sharply back toward Democrats ahead of the midterms, two new national polls show. Why it matters: Republicans built pieces of their 2026 strategy, including newly drawn House districts in Texas and Florida, around the assumption that Trump's historic Latino gains would endure. A reversal is…

Latino men swung hard to Trump in 2024. Now they're swinging back

Latino voters, who defected to President Trump in 2024, are rapidly returning to the Democratic fold ahead of the midterms, according to two fresh national polls. This shift poses a challenge to Republicans' 2026 strategy, which relied on the assumption that Trump's Latino gains would persist. The GOP's hope of maintaining these gains in crucial races is now in doubt.

Trump's appeal to Latino men, a significant factor in his 2024 victory, appears far less resilient. While Democrats have not fully recouped the ground lost in the past decade, the party still lags behind Republicans in net favorability among Latino voters. However, the GOP has also seen its positive image among this demographic decline.

Economic concerns remain a significant factor in this political realignment, with many Latino voters unhappy with Trump's handling of the cost of living. Despite these challenges, both parties are vying for the attention of the rapidly expanding Latino electorate in pivotal races across Arizona, California, Florida, and Texas.

Written by urgent.news from Axios's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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