Klaviyo vs Shopify Email: When to Switch
Stay on Shopify Email, now sold as Shopify Messaging, while 10,000 free emails a month covers your sends and your automations fit its templates (Shopify help centre, 4 October 2026). Switch to Klaviyo when profile data, app integrations and flow depth start deciding revenue, and budget from a $60 a month starting price (Klaviyo product page, 4 October 2026). What are you comparing now that…
Shopify Email, now rebranded as Shopify Messaging, offers a simple and affordable solution for email marketing. It allows users to send up to 10,000 emails per month for free, after which they only pay for additional sends at $1 per 1,000 emails. SMS within Shopify Messaging is charged separately by country and is not available in all regions. Shopify Messaging is available on all Shopify plans with no monthly commitment.
Klaviyo, on the other hand, is described as an autonomous B2C CRM with native integrations with Shopify and over 350 apps. It offers a free Starter plan that includes 250 profiles, 500 emails per month, and three automated messages. After the free tier, Klaviyo bills based on active profiles, starting at $60 per month. SMS within Klaviyo is a separate subscription, billed per message.
Klaviyo's features and capabilities start to outshine Shopify Messaging when a store requires advanced automation, integration with multiple apps, a large email list, or needs SMS marketing beyond Shopify's coverage.
Written by urgent.news from Dev.to's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
