Jari Enters Los Angeles After New York Launch
CJ CheilJedang's premium distilled liquor brand 'jari' has set out to target the western US market following New York.CJ CheilJedang announced on Oct. 5 that it held a launch event for 'jari' in Los Angeles (LA), US, local time on Sep. 29. By advancing into the western market just a week after its N
CJ CheilJedang's premium distilled liquor brand, Jari, recently launched in Los Angeles, following its debut in New York. The move aims to raise awareness of Korean distilled liquor, focusing on key hubs in both the eastern and western US. The Los Angeles event, held at Niku X, brought together around 100 attendees, including local restaurant owners, bars, and industry officials.
The event showcased three Jari products, the brand's partnership model with Korean breweries, and a pairing program with Korean cuisine. A local fusion food brand representative praised Jari's platform for introducing Korean distilled liquor culture globally and expressed confidence in US consumers' appreciation. The New York launch event, hosted at Gui Steakhouse, attracted numerous officials from prominent New York Korean restaurants and bars, including Michelin-starred establishments.
The event highlighted the unique flavors of Korean distilled liquor paired with Korean food, generating interest from local dining establishments. Jari plans to expand its presence in New York, including Michelin-starred restaurants and other notable venues, starting in October. CJ CheilJedang's move confirms the strong local interest in K-distilled liquor and the brand's potential to create a distinctive gastronomic experience that bridges Korean food and beverages.
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