inDrive commits ₦132m to driver reward campaign in Lagos, Abuja

inDrive, a global mobility and delivery services platform, has invested over ₦132 million in a driver reward campaign scheduled for Lagos and Abuja from October 5 to December 16, 2026. The initiative aims to acknowledge drivers and enhance their value for participating on the platform. The campaign will distribute 916 prizes, comprising two vehicles, four full-academic-year school fee awards, 40 smartphones, 40 televisions, and 830 shopping vouchers.

Winners will be chosen through six live-broadcast draws, with the two vehicles going to drivers who accumulate the most rides throughout the campaign. Drivers qualify for the rewards by reaching the platinum tier, with each completed ride granting them a single entry into the draws. Consequently, drivers who complete more rides during the campaign will have a higher chance of winning.

Timothy Oladimeji, Country Manager for inDrive Nigeria, emphasized that the campaign represents the company's dedication to adding more value for drivers and upholding the platform's core principles. Oladimeji further explained that the campaign offers drivers additional opportunities to benefit from their activities on the platform, with a higher number of rides leading to more entries and winning chances.

He added that inDrive empowers drivers to have greater control over their work, agree on fares with passengers, and retain a larger portion of their earnings. The campaign complements inDrive's peer-to-peer model, which enables drivers and passengers to establish fares and allows drivers to keep more of their income through the platform's minimal service fees. inDrive is a global mobility and urban services platform, with its app downloaded over 400 million times, ranking as the second-most-downloaded mobility app for the fourth year in a row.

Beyond ride-hailing, inDrive offers intercity transportation, delivery, and financial services. The company launched New Ventures, a venture and M&A arm, in 2023. InDrive operates in 1,065 cities across 47 countries, aiming to positively impact the lives of 1 billion people by 2030.