I wanted to bring John Terry, Chelsea legends to Ghana for ‘Can’t Tame Us’ video – King Promise

Afrobeats singer King Promise initially had ambitious plans for his partnership with Chelsea Football Club, involving the presence of former Chelsea captain John Terry and other club legends in the music video for "Can't Tame Us". The singer discussed this idea during an interview on Hitz FM, revealing that the concept began taking shape around April or May while he was in Los Angeles working on his album.

A dedicated studio session was set aside for the Chelsea project, which eventually became one of the significant activations around his collaboration with the club. However, despite the song's relatively quick completion, the process of bringing Chelsea and the Premier League together presented numerous approvals and considerations, making it challenging to execute certain creative ideas.

King Promise emphasized his desire to make the project feel connected to Ghana and Africa, particularly due to Chelsea's extensive following on the continent. He pushed for filming parts of the project in Ghana to bring the global activation closer to its African audience. Although this specific plan did not come to fruition for the current project, King Promise believes that the idea remains viable and could be part of future collaborations.

He also mentioned talks with former Chelsea figures about potentially working on additional projects related to the partnership, hinting that fans might witness more initiatives involving the club and its legends in the future.