I Got a First Look at Vitamix’s First Juicer, and I’m in Love

Upon first inspection of Vitamix's inaugural cold-press juicer, I must confess my initial skepticism dissipated. As a devoted Vitamix blender aficionado, I harbored doubts when hearing about their foray into juicing. However, after witnessing the MaxExtract Cold Press Juicer in person, it became evident that this appliance truly embodies the Vitamix ethos.

Introduced on October 15 and ready for purchase, the MaxExtract leverages slow-masticating technology to efficiently extract juice from fruits, vegetables, and leafy greens.

Assembly proved surprisingly straightforward, requiring only a matter of minutes. Once assembled, the process is a breeze: chop produce into 2-inch chunks, drop them into the 5.3-inch hopper (capable of holding a considerable quantity of ingredients), and let the MaxExtract do the rest in mere minutes. A light-up front dial simplifies starting, stopping, and reversing the juicing cycle. Despite several juice-making sessions, I did not encounter any clogs, a testament to its reliability.

Included in the package are a pusher for guiding ingredients, a cleaning brush, pulp and juice containers, and two strainers: a fine-mesh for reduced pulp and smoother juice, and an easy-clean option for greater pulp retention and ease of cleaning. The inclusion of measurements on the juice container is a welcome feature, ensuring precise measurements. Furthermore, all detachable parts are dishwasher-safe, streamlining cleanup.

For those unfamiliar with juicers, the MaxExtract has succeeded in converting me. It produces a smooth, fresh-tasting juice while minimizing effort, including cleanup. Measuring 17.7 by 8.5 by 7.7 inches and weighing 8.14 pounds, the MaxExtract is more compact than its $599 counterpart, the Nama J2 Cold Press Juicer, which measures 17.7 by 9.8 by 9 inches and weighs 12.1 pounds.

Compared to the Hamilton Beach Easy Clean, which costs $599 and measures 11.14 pounds, the MaxExtract is narrower and shallower. Available in black or white with a glass front, the MaxExtract will be priced at $500. It will be sold exclusively on Vitamix.com and Amazon, accompanied by a five-year limited warranty.