Here’s Everything You Need to Know About Amazon’s Prime Big Deal Days

Ahead of the holiday season, Amazon is set to launch its Prime Big Deal Days shopping event, offering sitewide savings of up to 50% off a vast array of products. The event, which begins on October 6, 2026, at 12:01 p.m. PT/3:01 a.m. ET and concludes the following day at 11:59 p.m. PT/2:59 a.m. ET, features discounts across numerous categories, such as tech, streaming, audio, books, fashion, beauty, and more.

Notably, famous recording artists' official merch and apparel are also marked down, with discounts extending beyond the initial two-day period for many items. While Amazon Prime membership is not mandatory to access deals, most top discounts and deepest reductions are reserved for members. New customers can sign up for a 30-day free trial to take advantage of these benefits, including fast free shipping, Prime Video, Prime Gaming, and exclusive shopping savings.

Post-trial, the membership costs $14.99 per month or $139 per year, but young adults aged 18-24 can benefit from a 50% discounted rate of $7.49 per month or $69 per year, which also includes a six-month free trial.