Govt launches framework to prepare communications, multimedia workforce for AI-driven changes

KUALA LUMPUR, Oct 5 — The Malaysian government has introduced a new framework, the Communications and Multimedia Future Skills Framework (C&M FSF), to align the communications and multimedia industry's needs with education and skills development as artificial intelligence (AI), digitalization, emerging technologies, and the green economy transform the sector.

The initiative, spearheaded by the Malaysian Communications and Multimedia Commission (MCMC), aims to serve as a strategic reference for talent development in the sector over the next five to ten years, in collaboration with the Higher Education and Human Resources ministries.

Communications Minister Datuk Seri Fahmi Fadzil highlighted that AI is already transforming many jobs, especially in advertising, graphic design, and production, by expediting work processes and automating specific tasks. Consequently, the framework will focus on specific sectors under MCMC's jurisdiction, such as broadcasting, telecommunications, and postal and courier services.

Fahmi emphasized that the framework is not regulatory but emphasizes workforce needs and the potential impact of AI adoption on industries, guiding long-term planning.

The Future Skills Talent Council (FSTC), established under the Human Resources Ministry in partnership with the Communications Ministry via MCMC, will ensure the framework meets industry needs. The Higher Education Ministry will leverage the C&M FSF to enhance curricula, micro-credentials, and graduate competencies, while tailored training and upskilling programs will address changing technology and job market demands.

Fahmi stressed that the framework's launch reflects the federal government's commitment to anticipating changes in the job landscape and preparing Malaysians with future-ready skills. The government aims to create more job opportunities, enabling companies to hire more people, particularly young Malaysians, to adapt to the evolving landscape.