Good Good Golf: Business as Usual After Ad Fallout
The YouTube native brand is back to its core business: posting online.
In the aftermath of a controversial promotional video, Good Good Golf faced significant backlash on August 21. The video, featuring co-founder Garrett Clark shoving co-creator Alexis Miestowski, outraged viewers and sparked criticism on social media, particularly for promoting violence against women. Within days, Good Good lost its partnership with Callaway, saw major retailers remove its merchandise, and lost title sponsorships with Golf Channel's Big Break show and a PGA Tour event.
CEO Matt Kendrick stepped down on September 2, and board member Nihad Giga took over as interim CEO. Despite the fallout, Good Good continued to post content on its YouTube channel, maintaining daily viewership and gaining around 20,000 subscribers in 30 days. The brand's merchandise business remained strong, with its online store experiencing its biggest traffic days and strong revenue from both its website and golf course pro shops.
Additionally, Miestowski and Wenzler were appointed co-general managers of the Dallas Horsemen, a female-focused professional golf league. While Callaway's stock dropped 9% following the scandal, it has since risen 22% year-to-date. The PGA Tour and Golf Channel have yet to announce replacement sponsors and plans for the Big Break series, respectively.
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