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‘Gilmore Girls’ Was Never TV’s Biggest Hit. Its Enduring Appeal Shows How Brands Can Became More Valuable With Age

More than two decades after its debut, Gilmore Girls demonstrates how a distinctive brand, loyal audience and smart distribution can create enduring value.

‘Gilmore Girls’ Was Never TV’s Biggest Hit. Its Enduring Appeal Shows How Brands Can Became More Valuable With Age

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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