e.l.f. Expands Into Fragrance and Body Care Categories with Launch of e.l.f. POP, Debuting Limited-Edition Holiday “Spicy Bundt Nice” Collection Inspired by Tromsø, Norway
e.l.f. POP transports e.l.f.’s community to sensorial destinations, starting with an arctic-inspired holiday launch OAKLAND, Calif. — e.l.f. Brands, including of e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), is making its move into fragrance and body care with the launch of e.l.f. POP, a new collection that transports […]
We haven't written up this one. Financial Post has the full story — the link below goes straight to it.
Also reported by 1 other outlet
- e.l.f. Beauty enters fragrance & body care with e.l.f. POP debut seekingalpha.com