Disney Wants Up to $12 Million for Super Bowl Commercials, Even With Big Game Ads Sold Out
Disney is attempting a feat of magic that might vex even talented sorcerers like its own Maleficient or Dr. Strange. After clashing with advertisers earlier this year when the company pressed for $10 million for a single 30-second Super Bowl commercial, Disney is trying again — even though it declared in July that all commercial […]
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